The Problem
You have 1,600 followers, you post a tweet promoting your comic, get like 20 likes or less on it. Why!? You have 1,600 followers. Aren’t they interested in your comic? I’ll try to make the case here on why so little interaction.
I follow 134 accounts on twitter, it means that if each one of those accounts make a post I’ll have 134 posts to read. Easy-peasy, I’ll be able to read those in no time. Now, if each one of those accounts make a post and a retweet, then I’ll have 268 posts in my timeline. Again, no problem whatsoever. Scrolled in a few minutes. Even if they do multiple posts and retweets I’ll be able to go through all of them it’ll take just longer.
Don’t go, I’m not finished yet. -_-
Now, what if I follow 5,000+ accounts? How many tweets would I be able to actually see from all those accounts? How many would be crushed by the timeline? Because I won’t be able to scroll all posts and retweets done by those accounts, and I will miss a lot of them. And to make it worst I might not have the full notifications “On” on each of them (sure enough I don’t).
Now, these might be your customers/followers, and you are inside those 300, 600, 1K, or 5K+ accounts. Which means your posts about your campaign/comic are mixed within hundreds if not thousands of posts in their timeline. Hence, they will miss them. So rather than going ballistic against the “ ”, this better explains why some people complains that they hasn’t seen your posts.
The Solution
As a follower, make sure you set up your timeline to “See latest tweets instead”.
Next, reduce the amount of accounts you follow to keep your timeline as lean as possible. WHAT? Yeah I know. But, if you are following thousands you are following no one. Think about it as if you were in a crowd. Can you really keep track of the hundreds or thousand of them? No. You are going to miss. A lot.
What about as a creator? SPAM! Yes, spam your content. Do it daily multiple times during the day. Make sure you remind your followers of your stuff.
The comic creator The Ravens Loft (@nicholasmuelle7) is king on this, imo.
He is constantly posting about his comics and campaigns. At least every 2 to 3 hours, for what I’ve seen, he is making multiple posts about his campaign and comics. This makes sure he’s on his follower’s timeline. He’s definitively on mine, a lot.
This, imo, is the best way to promote your comics or campaign on Twitter. Consistent spamming.
The algorithm.
Call me a fool but I don’t believe in the algorithm. Unless you have the view top tweets first, such algorithm is doing nothing in your timeline. Not even suppressing posts with links. I have missed none. They have been in my TL, I just have missed it because it has been pushed down by other’s posts.
Off Twitter
Out of Twitter is another world, but the best so far I have heard of is to have a mailing list for your followers/customers. This way you reach them directly. Ask them to sign up. This topic is better explained by Tyler Carpenter (@tyler_c_world) in his YouTube channel Draw and Talk. Specifically in the bellow video.
Anyways, I hope this info is of use to you.